Attending the Period Correct x Man Who Captured Sunshine capsule drop, I captured content coverage through photography while simultaneously gaining real-world market insights. This event, open to the public, provided a prime opportunity to observe brand perception, consumer engagement, and product positioning in a live retail environment. By documenting the drop, I not only produced visual assets that reflect the culture and aesthetic of the collaboration, but also analyzed audience behavior, buying patterns, and brand reception—key components in understanding how storytelling and exclusivity drive demand.